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Traditional Media - Tried And True

Traditional media remains the senior member of any marketing plan, building a firm base for all types of marketing campaigns. Abstrakt employs a strong social media strategy that works in concert with a traditional media strategy that builds trust with your clients and awareness for your brand.

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FEATURED TRADITIONAL MEDIA BLOG...

Advertising 2.0

Once the staple of marketing outlets, TV advertising is as relevant today as it was in the 1960s. It is difficult to resist the lure of millions of impressions television can offer; yet it is undeniable how powerful the tailored messaging can be. Television audiences are moving to online content providers like Hulu.com, Veoh.com, and Google TV to get their television programming fix. Audiences have also integrated digital video recorders (DVRs) in their everyday life, placing a potential barrier for advertisers as audiences tend to fast-forward past the messaging.

And that leads to today’s consumer preferences: they view what they want, when they want, where they want and how they want. Online venues appeal to this newer and quickly growing segment of consumers. With the pace of life only getting faster, the consumer is looking for ways to fit the most content into as little time as possible.

The good news for marketers: gravitation toward viewing media online can potentially increase advertising ROI. Online content providers—like Hulu.com—are able to offer advertising opportunities based on viewer segmentation. They are able to do this, in part, because viewers are required to register in order to enjoy the full benefits of the service. In addition to the demographic information captured in this registration, service providers are able to track the viewing habits of their consumers.

Not only does online TV advertisement allow for marketing messages to be targeted to specific viewers, it also creates a stronger, cleaner message to those consumers. Veoh.com, for example, utilizes one ad per video. There’s no comparison between getting lost among other advertisers in live television and being the featured ad in an online episode.

Now is the time to take advantage of both online and “real time” television advertising. In order to remain relevant to your target audiences, a presence in each of these avenues is paramount. Shy away from online resources, and you might appear archaic; abandon your live initiatives and you risk ignoring your loyal fans.