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Using Social Media to Get What You Want

Jesse Koczon, a 5-year-old from New Jersey, learned that yes, you can get whatever you want with a little bit of crying and the help of social media. Koczon was, apparently, distraught over a fact that just may plague his generation. “Everyone tells me I’m too small to be the governor of New Jersey,” he cried on camera. Thanks to the nature of social media and viral videos, the boy’s tiny cries were heard by the right ears.

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After the video, recorded in 2009, hit YouTube and “America’s Funniest Videos,” Governor Chris Christie took notice. “Don’t worry Jesse, people gave plenty of reasons why I couldn’t be Governor, though being too small wasn’t one of them,” Christie responded on Twitter. Despite the boy’s age and current child labor laws, Chris Christie signed a proclamation making Koczon the state’s honorary governor for the day on April 6.

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The crying tactic might not work for employers and their future interns, but social media has become a new way to weed out unsavory applicants. In March, ad agency Campbell Mithun chose its six interns who made their case solely through Twitter. Charlie Sheen, the Sierra Club, and STA Travel held similar competitions using social media to find their new interns. So why are some calling for the “death of the cover letter”? Certain employers are looking for the creativity you can’t find in a typical resume and cover letter. After 50 applicants, maybe they all start to look the same. Short of using comic sans as a font, it’s hard to judge a candidate initially on paper. If, however, you only have a series of 140-character messages (a la Twitter) to make your case, chances are you’ve got to start thinking outside the box. If you can stand somebody’s clever “hire me” tweets, you just may be able to enjoy them in the office.

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